About Us

A Heritage of Freshness Since 1975.

At Fruitista, we bring you the finest fruits backed by generations of trust and expertise. Our journey began in 1975 with Ch. Bashir Ahmed & Co., a family-run enterprise built on integrity, quality, and a passion for fresh produce. For decades, our ancestors have been at the heart of the fruit trade in Pakistan, dealing in all kinds of fruits and earning the confidence of farmers and customers alike.
Fruitista is the modern evolution of that legacy — a new-age brand inspired by tradition but driven by innovation. While our name is new, our roots run deep. Every mango, every box, and every promise we make is grounded in over 50 years of fruit business experience.
We’re not just selling fruit — we’re continuing a family heritage of excellence, now refined for today’s premium market.